Uncovering the sense of freedom to be in the moment.

Samantha Jay Events is able to attract clients she enjoys working with by understanding more of her identity and the emotional value inherent to the service she provides. 

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Website

Once we got clarity on her position in the industry, the development of her website was able to take shape.

Visual DIRECTION

deliverables

  •  Brand Strategy
  • Messaging
  • Visual Identity
  • Website

The problem

The customer doesn’t see the value until the event is over.
Samantha Jay Events came in with the challenge of expressing to her clients the value of hiring her as their event planner.

The solution

In order to establish alignment with high level customers, team members and vendors, we gained insight on how Samantha was showing up in her business. 
Together, we were able to develop a precise positioning strategy by uncovering:
  • The emotional need she sells beyond, “I need help bringing my event to life.”
  • The target customer and in-depth understanding of their lifestyle.
  • Her interactions with clients, vendors and team on a daily basis.
  • How she stands out from her competitors by authentically embodying who she is.

Samantha Jay Events creates the freedom to participate in the moments that matter. 

The Impact

The position of presence gave Samantha Jay Events the roots to express to her clients:
  • Their time is costly.
  • The benefit of collaborating with SJE compared to the cost of not doing so.
  • Her role in providing guidance and reassurance throughout the entire process.
  • Her undeniable strength to remain calm in chaos while remaining optimistic.
  • The guiding force of her years of experience and wisdom in the industry.